Archive for the ‘Entrepreneurship’ Category
The Dow is Crashing, and Inventions are Soaring!
What do lipstick, chocolate, Pepto-Bismol and inventive products all have in common? They all sell better during recessions. There’s been quite a media buzz about inventive products during this recession; from infomercials being the subject of documentaries, to front-page newspaper and website profiles of new innovations, never before have inventions been so hot. Newsweek even went so far as to declare The Snuggie, that soft blanket-like robe with a hit infomercial “an emblem of our times”, as the sensationally funny, yet useful product became the source of jokes for Jay Leno (The Tonight Show), Saturday Night Live, countless blogs and YouTube videos. Whether they comfort or entertain, save money or time, inventions offer newness in a marketplace full of products consumers may already own. The challenge for the inventor is to tap into the needs and desires of the consumer in crisis, so that we may create products that help him in a time of need.
Market research shows that while consumers in a recession may have little ability or will to spend money on big purchases like appliances or vacations, they still reward themselves with small indulgences like fancy ice creams, chocolate, modest gifts, or personal amusement and variety products. Because financial desperation is scary, there is an atmosphere of insecurity and anxiety. Candy, and other stress-relievers, such as liquor and movies, help alleviate that anxiety, and make people feel good temporarily.
Saving money by “do-it-yourself” (DIY) methods is, of course, the most obvious trend in recessionary products. This includes inventions that are suitable for reuse and those that enable people to repair other products (both of which are cost-saving and environmentally green measures). It is no surprise that gardening has come back in vogue- the success of the “Topsy Turvy” hanging tomato planter and Aquaglobe automatic plant watering device are examples of this. Michelle Obama has even planted a vegetable garden at the White House- the first ever since the victory gardens of World War II. Gardening appeals to people who want to save money, but also to our survivalist, pioneering, do-it-yourself ethos. Gardening associations predict this trend to go up by 40%, while vegetable seed sales have already jumped 30%. This is also a continuation of the green environmentalist trend, and urban, container and rooftop gardening are other niche markets within this category.
More Americans are stocking up on food, concerned about shortages and inflationary price gauging. Self-sufficiency is of the essence here, so inventors who create accessories for hunting, fishing and camping equipment could also do very well. Items that help people stow away, store, or can goods are useful. For a more exciting approach to grocery shopping, the fashionable Itslastik spandex bag expands to over twice it’s size, and holds up to 45 pounds flexibly in any direction, while bouncing with the step of the user, making the load feel lighter. The product is meant for reuse, and is therefore certifiably “green”. It is also inexpensive, bright and appealing to current ‘hipster’ fashion trends, and proudly made in the USA.
Where there is fear, there is a need for safety. Crime rates are already spiking in these desperate times, so sales of security system and personal protection products are up. Meanwhile, the Snuggie did well because of our apparent need for a “security blanket” to comfort us. Stress relieving products (think the “Squeeze Ball”) may do very well. Sex, love and romance also relieve stress, and, historically, romance has thrived during recessions, as there is more social upheaval, and the need for security drives people into the arms of another. That’s why condom sales and ads for personal dating sites are up. The Snuggie, big enough for two, and clearly geared towards cuddling and nesting, also speaks in the language of love.
Because many consumers lack the disposable income to vacation or go out to restaurants, they are spending more time at home, entertaining, cooking, and organizing, so that their home is more pleasant and functional. Home organization products are critical, as consumers begin to control what little they still have- the home and their current possessions. Organizing and cleaning give a sense of control in a chaotic and unstable world. The highly successful ShamWow super-absorbent, reusable cloths are intended to replace disposable paper towels. Another popular nesting product doing well is The Wonder Hanger, an organization product that triples closet space by holding up to five garments on traditional hangers in a vertical cascade. Consumers during recessions are pushed to take stock of, inventory and repair what they already own, as opposed to going out and buying more stuff. As cheap credit has virtually dried up, the number of Americans driving significantly older used cars has seen a dramatic increase. These older cars often need more repair, so accessories related to auto repair and maintenance could see a huge spike in sales.
‘Trading Down’ to cheaper products is a given during recessions. To obtain a new look, many women replace buying a new outfit with the cheaper trick of buying a new lipstick or accessory. The “Lipstick Index”, a term coined during the Great Depression, has never been so high as it is now, as women flaunt their need for visibility, and desirability, by purchasing and wearing lipstick (often red). In recessions, there is a greater need to look one’s best- no slouches will be tolerated in the already precarious job market. Clothing repair and reuse is big, as are ‘DIY’ salon/beauty replacements. For example, the REM Spring facial hair removal tool has become a big hit, as many women who normally would pay for someone to wax off their unwanted hair are now using this reusable, battery-free metal spring instead. Meanwhile, acne and wrinkle reduction treatment has been revolutionized with the invention of at-home light therapy kits. Verilux offers the ClearWave® Soothing Skin System, a hand-held light ‘wand’ that uses Natural Spectrum® light to kill acne bacteria and reduce fine lines. Unavailable several years ago, the market for this only stands to grow.
With accessories being paramount during recessions, Tweakerz bra clip, Bosom Button and Winkee cleavage covers have all become popular for their ability to help consumers alter clothes they already own. Tweakerz bra clip creates a ‘lift’ in a woman’s cleavage, reenergizing worn bra straps. Bosom Button is a gem-like pin that enables shirts that are too low-cut to be made more appropriate by fastening fabric together. The Winkee is a piece of fabric that attaches to bra straps and covers the gap in cleavage revealing shirts. These products make women’s wardrobes more wearable and functional, saving money and facilitating re-use.
The marketing of inventive products has never been more visible than it is now. Major drugstores now have prominent spaces devoted solely to ‘as seen on TV’ and inventive products. As traditional advertising budgets are slashed, infomercials have gained access to the more expensive primetime ad space on television. The more unemployed and underemployed people there are, the more people there are staying at home, watching TV, and thereby watching infomercials. The internet also expanded the market for inventive products. Asseenontv.com is a great place to learn about inventions on the market.
I have been in the invention licensing, marketing, consulting and sales business for over 15 years. This month, in the heart of the recession, my company experienced our highest sales ever. The bottom line is that unique and inventive products do very well in a poor economic climate. If history is a guide, then innovation and invention will be essential to getting us out of this recession. Inventions could not be more relevant; the time to launch yours is now.
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You Can Have A Job And STILL BE An Entrepreneur–Selling Something On The Side That People Need!
My name is Father Time, and I am a writer of motivational and self help materials, sales and marketing pieces, articles for article marketing, and greeting card verses! I also have a fabulous Online SuperStore and there you will see a great product that I sell both retail and wholesale! I am talking about self defense pepper sprays that you can earn money with! I have an outstanding offer whereby you can order 10 or 25 pepper sprays, either in key chain form, or the ones that look like lipsticks, and then you can sell them to people in your town for big cash profits! They say that “you get what you pay for,” and that is completely true! My pepper sprays are the finest quality, but they are not overpriced. You might find a cheaper imitation out there, but it may not be worth the money! It’s entirely up to you!
My Online SuperStore also has thousands of gift items that you may want to consider for you or for a friend! In fact, if there was something else featured there on my website, I can probably give you a deal on buying ten or twenty of those, if you wanted to sell them or give them as gifts! Why pay full retail? You don’t have to!
There are many great ways to make extra money from home, and a person can make plenty of money with most of them, if the person actually works and puts forth the effort that will be required! Whether you are contemplating selling something as a means of attaining financial independence, or if you are only looking to make a few extra dollars, you should try to find something that is not being sold by a million of our fellow Americans! You need to find a product that you can buy for way less than retail, and then turn around and sell it to people in your town. Something that is not available on every corner and that people will buy on impulse! That’s another reason I suggest you sell the pepper sprays, because people buy them spur-of-the-moment…on impulse!
Probably the best thing to do is to check them out here: http://www.fathertimepublishing.com/default.php?cPath=2358876
Then you can see various deals that I have for the person who wants to better themselves and their life, by working harder, developing some salesmanship skills, and also helping other people, by selling them something that they all need! You can make much more money than you realize, and be more successful by selling these great self defense items that everyone should own and carry!
Some people are afraid of success, and they constantly sabotage their own efforts regarding the earning of money! Perhaps they are afraid that lots of money will only complicate their lives! I have no idea, as it seems to me that if you have a great deal of money, then you can do whatever you want in this world! So, as long as you are of legal age, and are in the contiguous USA, except: MA, MI, NY, or WI, then hurry and order a bunch of these beauties, so that you can start earning money the day they arrive!
Good Luck & Many Blessings!
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Make Money Tips Online Internet Marketing Advice for Beginners
etermined to do what it takes to make money online? Are you wondering why it seems like there are a whole bunch of successful people making money on the internet but you are always struggling? It\’s actually not as hard as you think, the problem most people have is they don\’t have all the pieces to implement a money-making system or they lack the focus to follow or put a system together. With so many different ways to make money only line, it is easy to continually go off in tangents and not finish a project that will make you money.
There are numerous ways to make money on the internet such as bum marketing, displaying advertising on your sites, pay per click marketing, email marketing, and flipping websites. These are just a few examples, but what they all have in common is that they require skills to implement them. So in order to make money you must either have skills or acquire skills, and have the focus to use those skills that will create values for others. Example of the skills required are the ability to produce quality content, copywriting, market research, web design, programming, and the ability to generate traffic. An online money-making system that incorporates all of these can bring in a lot of revenue, but if you can master just one of the skills you can make money by outsourcing your services.
The problem most new people have is that they try to learn all the skills required for online marketing and they spread themselves to thin and become a master of none of those skills. If you become a master you can open yourself to money-making opportunities by marketing your services, selling how-to content on that particular skill, or providing coaching. So the ideal approach for the new person looking to make money would be to familiarize oneself with all the processes then choose one to master and focus on that.
One you become really good at one of the skills then its time to bring in some revenue. You may have to begin by providing your services for cheap to build your name up. For example if you become good in copywriting you can advertise your services on marketing forums. You can start by offering to critique peoples\’ websites and improve their copy for free, get good reviews, then start charging for your services. This service is in demand and you should have no problem getting business. You could even start a membership site where people pay a monthly fee to have their websites and other things (such as email messages or advertisements) critiqued. Another example would be to partner with someone who is good at web development and flip websites – you could provide good copy for the site, increasing its value, and when the sites are sold you share in the profits. You can apply the above examples to any skill you decide to excel in.
Avoid the mistakes most new people make, which is tying to learn the entire business on their own, not focusing on any specialty and becoming great at nothing. They don\’t focus on anything long enough to make money. So the steps the new person should take are: 1) spend some time researching internet marketing, learning what the different skills are and what it takes to master them 2) choose one skill and spend 90% of your time focusing on that one skill 3) when you become good at that skill offer your services for free or cheap to build your reputation 4) when people recognize you for your skill increase your rates and start joint projects with other people who are skilled in areas you are not, and watch the revenue roll in.
How to Make Money Online by Using Dropshippers
How to make money selling other peoples products . One of the good things about opening a online store is you do not need to have a warehouse to store all of the products that you are selling. All you need is a account with a dropshipper. These are companies that have the products and you basically get paid for selling there products.
One of the things that you might want to take into consideration when picking a dropshiper you should pick a products that you have some knowledge in as for me I am big on out door sports. Hiking , camping, hunting, things of that nature. So I have chosen to sell things that can be used in those sports. What you are looking for is a specific area to work in if you are selling tents you don’t want to advertise as a camping supply store it is very vague , and much more difficult to advertises. If you are selling tents make sure that you focus on tents. The dropshippers might sell many different items but it is good to focus on one. For example I have always had a fascination with knives I collected them and also use them often I never go in to the woods with out one. If you are going out in to the wood for a long time or even a few hours I knife is always a good thing to have. Knives are the best tool you can have. This is why my store exclusively sells Pocket knives, and Hunting knives.
This process might take some time. There are many steps that you have to go though. You will have to create a business. And get all of the licenses you might need. You will also need accounts like a merchant account to process online purchases. But this is a very affective way to get involved in creating your own business , and the start to financial independence.
pocketknivesdepot.com



